Stara Glass
Strategic Rebranding and Communication Enhancement
Stara Glass partnered with Day One to elevate its communication and branding strategy. The collaboration set a new standard for showcasing the company’s technological expertise and innovation, redefining its presence in the glass manufacturing industry
Client
- Stara Glass
Year
2024
Industry
- Glass Industry
Partner
Day One S.r.l.
Giorgio Barroccu
Fabiola Bracchi
Sara Guagliardi
Chiara Claus
Category
Brand Design, Brand Experience, Communication Strategy, Copywriting, Corporate, Corporate Image, Creative Direction, Events & Incentives, Social Content Management
Tag
Brand Image, Brand Strategy, Publishing,
Stara Glass, led by CEO Sara Fasolini and owned by the Fasolini family, operates in the glass industry, specializing in the design and manufacturing of glass furnaces. With a focus on international projects and a recent increase in R&D staff for hydrogen projects, Stara Glass is committed to technological innovation and sustainable practices.
The Challenge
Stara Glass aimed to improve its market positioning and communication clarity to effectively engage with both existing customers and potential clients worldwide, in a market dominated by major players.
Comprehensive PPT Commercial Revision
Stara Glass undertook a comprehensive revision of all commercial PowerPoint presentations to ensure cohesive and effective communication of their company profile and technical capabilities across various aspects of their business. Revised Presentations Include:
- Company Profile
- Technical Presentations on key topics such as Working End and Forehearths, Boosting Systems, Hybrid Furnace, Glass Furnace Design & Engineering, Burners and Hydrogen Combustion, etc.
Advertising Campaign
The chosen concept for Stara Glass’s advertising campaign was “The Glass the world wants”, which focuses on positioning Stara Glass as a leader in providing glass solutions that cater to the global demand for sustainability. The campaign emphasizes the company’s commitment to efficiency, reliability, and environmental responsibility.
The campaign leverages on the message to enhance brand recognition and assert the company’s role as a trailblazer in sustainable glass manufacturing.
Social Media Strategy
Stara Glass’s LinkedIn strategy is designed to solidify their position as a significant player in the glass furnace production industry. By leveraging LinkedIn as a professional networking platform, Stara Glass aims to connect with industry stakeholders, clients, and partners, reinforcing their commitment to innovation, sustainability, and tailored solutions.
Carefully curated posts invite dialogue and collaboration, allowing Stara Glass to build stronger relationships within its network and position itself as a thought leader in the glass furnace industry.
The graphic design elements used across LinkedIn posts, including dark backgrounds and gradient lines, maintain visual consistency that reinforces brand recognition and creates a cohesive narrative across all communications.
The Results
- Enhanced Brand Consistency: Unified branding and updated communications have significantly improved market presence.
- Increased Client Engagement: Improved presentations and strategic advertising have led to higher engagement and more inquiries.
- Strengthened Online Presence: The focused LinkedIn strategy has increased visibility and engagement, reinforcing Stara Glass’s position as an industry leader.